In a recent email I talked about why evaluating your business model is essential in these turbulent times. Successful businesses are able to maximize the amount of value that is delivered to customers (and captured in the form of revenue) for the least amount of cost in operating expenses. The better the profit margin, the more options the business has for how you can choose to grow it. The business that can deliver the most value with the least waste wins.

This is why fine-tuning your business model make sense.

It was the Business Model Canvas that changed the way businesses create and plan new business models. It has been used by companies, start-ups and consultants around the world and is taught in hundreds of universities.

Now, after years of researching how the world’s best companies develop, test, and scale new business models, the authors of the original canvas have produced their definitive work - The Invincible Company - which explains what every organisation can learn from the business models of the world’s most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not simply great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model.

New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. It helps large and small companies build their growth strategy and manage their core activities simultaneously, explains the world's best modern and historic business models and provides tools to assess your business model and innovation readiness.

It couldn’t be more timely.

To your success.

Noel Guilford