Hi
If you read my recent email - the one with the reference to Cluedo - you may remember that I
talked about the importance of designing your customer journey to be interesting and innovative so that it differentiated your business from your competitors.
And today John Lewis announced that they'd made no profit in the first half of their financial year and what they are doing about it. You can read it
here https://www.bbc.co.uk/news/business-44627031.
Guess what? They are going to differentiate their business and create more unique products to become more appealing to customers.
What are you planning to do?
To your success.
Noel
Guilford