Hi
I still remember where I was. You probably do too. It was the same when JFK was shot (yes I'm that old!) and the Berlin Wall fell.
Last week Donald Trump was elected as POTUS (President of the United States - that's what the Secret
Service call him). It shouldn't have been able to happen. But it did.
2016 is becoming the year for that.
But this isn't a blog about politics. On the contrary. It's about your business.
You see Donald Trump spent
less than half of the money on his campaign that Hilary Clinton spent on hers (some say as little as a third) but got tons more media coverage. Why?
Because he stood out. He was controversial. Offensive even. And it worked.
What are you doing to stand out from your competitors (and no I am not
suggesting you resort to Trumps shenanigans)? Because as a small business you need to be different to be seen, and even if you wanted to, you don't have the money to make you stand out (which usually doesn't work anyway as Hilary found out).
You need to be cleverer than that.
If your slogan says 'Do business with us
because we're pretty much the same as our competitors but really nice" you won't be joining the super-successful anytime soon.
What are you doing - today - to stand out from your competitors?
Between now and Christmas we are opening up 10 spots for business owners who want to 'be different' in 2017 to
have a complimentary, one hour business growth call with me (calls can be scheduled up to 31st December).
To book one of these spots, which will soon be snapped up, just reply Me Please to this email and I'll be in touch.
Noel Guilford
PS Warning: grabbing one of these places is
probably going to mean stepping outside of your comfort zone next year. Please don't take one unless you are serious about growing your business in 2017. I can only do 10.
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed
businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting
http://guilfordaccounting.co.uk.