Hi
We all know how important headlines are in email marketing. They make the difference between your well crafted copy being read or being dispatched to the bin.
And the true masters of the headline are the Sun copy editors.
Last Friday they outshone their own high standards with: Who do you think EU
are? in response to the High Court verdict on invoking Article 50.
In those six succinct syllables they have embraced humour, questioned authority and raised intrigue.
When you are in a crowd fighting to be heard about the noise created by others, first and foremost you need to stand out. The same applies to your emails vying to be read in people's crowded in boxes. Make your headline stand out.
To your success.
Noel
Guilford
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk.