"The biggest risk to your business and personal wealth is not the economy, the banks, the marketplace, self-serving politicians or your so-called competition - the biggest risk to your entrepreneurial success is thinking like most business owners think". Christian Simpson

You only have to read the news to understand the paucity of thinking going on in the markets (aka banks) and big businesses to realise how most of the so-called experts just don't get it. But why is that?

It is tempting to think that news of turmoil in currency markets and opportunistic businesses trying to take advantage of consumers and increase prices is what is really all about.

That would be a dangerous thing for entrepreneurial small business owners to do. You see average thinkers have their priorities the wrong way around. They think in reverse.

Successful business owners know that thinking like most business owners think is a mistake. They know that markets will fall - and rise again - that politicians have one agenda - their own - and that the culture in banking is one of greed..........and that none of that matters.

What does matter is the level and quality of thinking you bring to your business, how you innovate, exceed expectations, differentiate and grow. 

To your success.

Noel Guilford

Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk. ​​​​​​​