Hi
Once upon a time you could write a PDF or e-book as a lead magnet and people would willingly exchange their email address for it.
Those were the days.....
As buyers become more sophisticated they expect more for their valuable email address. They know that a hastily put together PDF will result in a deluge of
irrelevant emails clogging up their inbox.
Buyers have become more savvy and now demand more for their valuable asset.
Which is why free e-courses are the next big thing in lead magnets. Don't confuse these with paid for, password protected e-courses (which is a massive growth sector in its own right). I am talking about their little siblings which are delivered via landing page software.
And just about the best tool for this is Thrive Landing Pages. If you haven't tried this software yet you are in for a treat. Once you've installed it on your WordPress site, open a new page, click on Edit with Thrive Content Builder,
select the Landing Page tab and then their cloud based templates for lead generation.
There you will find a series of templates to build your whole sales funnel and delivery mechanism for an e-course including sales pages, thank-you pages and pages for the individual lessons.
And to get you started you can download their free e-course on how to build an e-course!
To your
success.
Noel Guilford
PS If you carry out a lot of online marketing or want to enhance the appearance of your WordPress website it is worth investing in all the Thrive Themes and plugins for just one annual subscription rather than
buying the plugins individually.
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk/figureit out. |
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