Although we are only four miles from the centre of Chester we live and work in a village which, as far as BT is concerned, is rural hence we are connected directly to the telephone exchange and not via a cabinet. 

Now you might think that is a good thing but I am afraid it is not because they won't upgrade us to faster broadband. Too difficult (for which read too expensive)

And now the telephone line is faulty which has made the speed even slower!

So this weeks Sunday Supplement is just a quick, but very important update, about Facebook and their ads - which as you know I keep saying that every business owner should be using.

Because this week we have news of Facebook’s new conversion pixel.

That’s right … the days of hundreds of confusing conversion pixels overlapping with similar names will soon be a thing of the past.

That’s because, Facebook has recently introduced a brand new way of tracking your conversions. The new Facebook pixel combines both conversion tracking and Custom Audience pixels, which means that you can now measure, optimise and create audiences with just one pixel.

Sounds good, doesn’t it?

But don’t worry – if your website and Facebook campaign is littered with the old conversion pixel, you have plenty of time before Facebook flick the switch. You need to update your campaigns to the new conversion pixel before “the second half of 2016.”

So, how does it work?

Well, I’ll give you the quick version and then I’ll link you to the most informative step-by-step implementation guide that I’ve read.

The quick version …

You now only use one tracking code, which you install across all your pages; from here you can track all your pages and set up conversion goals. You can use either a standard event method or track on the URL rule.

​Detailed version …

Here’s a link to a in-depth article by Social Media Examiner –

http://www.socialmediaexaminer.com/facebook-conversion-pixel-changes

To your success

Noel Guilford

PS If you haven't yet tried out Facebook Lead Ads I'll be writing about this next week; early indications are that it is probably the best thing Facebook have launched for some time.

Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk/figureit out. His forthcoming book 'Know your business numbers' will be published December.​​