Hi
You may already have heard about a 'new' video player called VooPlayer and be wondering whether you should buy it.
In this short email I want to give you some quick facts and tips on this player so you can make an informed purchasing decision, without the hype you get from some internet marketers.
1. The facts - VooPlayer is not new...
it's been around for a few years now… but VooPlayer® 3.0 is its latest update.
- The developers of VooPlayer continue to add new features to the platform.
- It is designed to compete with the top 3 competitors on the market (Wistia, EasyVideoSuite, PressPlay).
- The special pricing is significantly less than any of its competitors.
- The developers are (in my opinion) trusted product
creators and have a track record of supporting their products.
2. Here are some of its features:
- A/B Video Split-Testing that works INSIDE
Facebook making ads cheaper because you’re keeping the traffic on Facebook
- Remarketing Intelligence designed for videos
- Streaming Display with Smart-Date Scheduling
- Hybrid Video Cloud-Hosting with Dropbox
- Timed Opt-In Boxes, Buttons, forms, and more.
- Brand-New User Interface
- Advanced Video Analytics with heatmaps
With VooPlayer 3.0 you can quickly and easily test hundreds of Facebook Video Ads from a single
FB post, and deploy the winning video automatically. The feature to use Dropbox to host your videos is also very useful.
3. Should you purchase this?
As you know I don’t recommend software that we have not tested and use ourselves. But I still recommend you evaluate it based on:
- Your personal needs. Do you have an existing video player that is working for you?
- Will you use its special features like split-testing, remarketing intelligence, timed optin boxes, etc that can improve your existing conversions (but you still need to create the videos and drive traffic to them)?
- Cost savings. Over the long term this player can reduce your monthly expenses (especially if you use Wistia).
3. What am I
doing?
I currently use Amazon S3, however, I am in a position to leverage the special features in VooPlayer so in future I will be hosting my videos on VooPlayer.
PLUS…for only a limited time you can get VooPlayer at up to 70% off the
normal price and without paying monthly fees.
That's it... I hope this helps you make an informed evaluation of VooPlayer. Don't fall for the 'Internet Marketer' hype... read between the lines and evaluate it based on its features, benefits and practicality.
Noel Guilford
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at  01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting
http://guilfordaccounting.co.uk/figureit out. His forthcoming book 'Know your business numbers' will be published in the autumn.
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