Hi
You have probably heard me say that the most important asset in any owner-managed business is your database, or customer list whether it is a list of names and addresses or a sophisticated CRM system. After all - as the saying goes - the money is in the list.
Which is easy to say when you have a list, but building a list of quality prospects can be an up hill struggle. To start building your list there are many pieces of the puzzle that need to be in place.
A working list building system is like a finely tuned engine: if you leave one piece out the whole thing doesn't work.
WHICH IS WHY YOU NEED TO GET THINGS RIGHT.
But it doesn't have to be that hard. If you are looking to build a list of prospects then you are going to love the Operation List Building Toolkit which you can get for free here.
Noel Guilford
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 
01244 660866. He is the author of the best selling book 'Figure it out - an entrepreneurs guide to understanding
your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk/figureit out. His forthcoming book 'Know your business numbers' will be published in the autumn.