Hi
Widget areas are most typically used in a website's sidebar and footer. And usually, whatever you add to a widget area will show up everywhere on your site (e.g. you have the same sidebar content showing on each blog post).
As you already know I am
a big fan of Thrive Themes, not only for its lean running themes which make site loading a lot quicker (massive importance to your Google ranking) but also for its featureful plugins.
Well they have just
come up with another one…
Clever Widgets is a plugin that allows you to apply the power of relevance to another part of your WordPress website: the widget areas.
With Clever Widgets, Thrive Themes have taken the powerful targeting options that are available in Thrive Leads and applied them to the widget options. This way, you can create highly targeted, highly relevant widget content that shows in specific posts,
categories, tags, post types etc.
Clever Widgets has been available to members for some time but has just been released as a stand-alone product (although I strongly recommend you buy a full membership as all the
existing and new plugins come bundled in).
You can see a video of how it works here.
Noel
Guilford
Noel Guilford is the principal of Guilford Accounting a small business accountancy practice specialising in advising owner-managed businesses on current accounting, finance, and tax matters. You can reach him via email at noel@guilfordaccounting.co.uk or by phone at 
01244 660866. He is the author of the
best selling book 'Figure it out - an entrepreneurs guide to understanding your business numbers' which you can obtain by visiting http://guilfordaccounting.co.uk/figureit out. His forthcoming book 'Know your business numbers' will be published in the autumn.