Hi

We’ve had a fascinating week exploring how Google Gemini can supercharge your marketing, from research to content, all thanks to the "Google Gemini at Work" paper by HubSpot Media. But I’ve got one more bonus tip for you, focusing on a tool that can become your business's intelligent, central brain: NotebookLM.

You know all those documents, notes, customer feedback forms, research reports, and competitor analyses you have scattered across different folders and drives? Imagine having a dedicated AI assistant that can read, understand, and connect the dots between ALL of them. That's NotebookLM.

The "Google Gemini at Work" paper describes NotebookLM as "Your marketing brain on steroids." You simply drop in your documents – meeting notes, customer research, past campaign data, even those Deep Research results we talked about in email 1 – and NotebookLM gets to work. 

It doesn't just store them; it helps you discover hidden connections and spots patterns humans typically miss.  It can even transform your findings into interactive audio you can listen to on the go!

For a small business owner, this is like having an extra analyst on your team. It can help you:

• Consolidate knowledge: Bring all your crucial information into one accessible place.
• Uncover deeper insights: Find connections between different pieces of information that weren't obvious before.
• Save time: Quickly get summaries, find specific information within multiple documents, or compare data points without rereading everything.
• Understand your own business better: Leverage your existing data and documents to make more informed decisions.

Ready to put your own documents to work? Here’s how you can use NotebookLM:

1. Gather your sources: Collect relevant documents. Think about a specific question or project. This could include: 
   • The Deep Research results (from email 1).
   • Your past campaign data and performance reports.
   • Competitor materials and analysis.
   • Customer feedback, testimonials, and survey results.
   • Internal meeting notes or strategy documents.
2. Upload to NotebookLM: Add these sources to a new notebook in NotebookLM.
3. Ask smart questions: Once your sources are loaded, start asking NotebookLM questions about them. Here are some ideas to get you started: 
   • "Based on the uploaded [customer feedback docs] and [past campaign data], what are the top 3 recurring customer needs or pain points?"
   • "Compare the key marketing messages in [our latest product brochure] versus [competitor X's website copy for their similar product]. What are the main differences in positioning?"
   • "Summarise the main action items and deadlines from all [meeting notes] related to the [upcoming website redesign] project."
   • "What common themes emerge when comparing [customer survey results from last quarter] with [online reviews posted in the last 3 months]?"
   • "Generate 5 potential blog post ideas based on the frequently asked questions in [our customer service email logs] and the solutions outlined in [our internal product guides]."
   • "Create an audio summary of the key findings from [this lengthy market research report I uploaded]."

The power of NotebookLM lies in its ability to synthesise information you provide. It’s about making your own data work harder for you, finding those golden nuggets hidden within the documents you already possess.

This tool is fantastic for turning your wealth of existing information into actionable intelligence. Give it a try with a small set of documents related to a specific challenge or opportunity you're currently facing.

I hope this bonus insight helps you unlock even more marketing power!

Noel Guilford

PS I was introduced to NotebookLM on our last AI group discussion call by Ian Gray (https://iag.me/) who is working with several of his clients to help them be more productive, effective and creative using AI. If you’d like to join our next AI discussion call which is at 4pm on Wednesday 4^th June drop me a line.