Hi ,
Over the past four days, we've explored some incredible ways Google Gemini can transform your marketing, from research and strategy to content creation and data analysis, all drawing
from the "Google Gemini at Work" paper by HubSpot Media.
For our final email, I want to touch on two crucial things: how AI is reshaping the very way people find information online, and a simple plan to start integrating Gemini into your workflow.
The paper points out that search is
changing.
- Old search: People type a query, get links, click through, and find answers themselves.
- New search: People ask a question, and AI generates a complete answer on the spot, with sources listed.
This is a fundamental shift! The paper advises marketers to adapt by:
- Making content AI-friendly: Structure content around specific questions, use clean HTML, and define concepts clearly.
- Forgetting keyword stuffing: Focus
on covering topics deeply and building topic clusters.
- Becoming a primary source: Create original research and unique insights that AI systems will cite.
Gemini can help you create this type of in-depth, well-structured content that AI-powered search will
favour.
So, how do you start bringing all these Gemini capabilities into your business? It doesn't have to be overwhelming. The "Google Gemini at Work" paper provides a handy 4-Week Implementation Plan:
Your quick start plan (inspired by "Google Gemini at
Work" by HubSpot Media):
- Week 1: Quick Wins
- Identify 2-3 of your most time-consuming marketing tasks.
- Try the Deep Research prompt (from email 1) on a pressing
question.
- Experiment with uploading some of your existing marketing materials into a tool like NotebookLM (mentioned in the paper for organising information).
- Week 2-3: Solo Power-Up!
- Start building your own reusable prompt templates for common tasks.
- Try generating a basic marketing strategy outline using the prompt from email 2.
- Test the content multiplier prompt (email 3) for a piece of content.
- Week 4: Systems Integration
- Document any new processes that are working well.
- Experiment with the dashboard generator prompt (email 4) for key metrics.
- Think about how Gemini’s outputs can feed into your existing tools or workflows.
- Ongoing Improvement:
- Review what's working and refine your prompts.
- Expand to new use cases as you get more comfortable.
The core message from the "Google Gemini at Work" paper is powerful: AI isn't replacing marketers. It's creating a new divide... those who know how to use these tools and those who don't.
AI offers you leverage, allowing a small business to achieve what was previously out of reach. It’s about complete transformation of what marketing teams can accomplish.
I hope this series has given you a glimpse into that potential and some practical first steps. Wishing you all the best in your marketing endeavours!
Noel Guilford
PS Just a quick reminder that if you want my help to build AI using Google Gemini into your marketing mix you can book a free no-obligation call with me.