Hi

We've covered how Google Gemini can help with market research, strategy, and content creation, all based on the practical advice in "Google Gemini at Work" by HubSpot Media. Today, let’s talk about something that can often feel overwhelming for small business owners: analysing your data.

It’s likely you’re collecting data from your website, social media, email campaigns, and sales. But are you able to easily turn that raw data into clear, visual insights that help you make better business decisions? One of Gemini's most revolutionary features is creating interactive dashboards from your raw data. 

Forget static spreadsheets; imagine getting "visual tools that make data actually useful" with just a few prompts. The "Google Gemini at Work" paper mentions three ways marketers are using this:

• Market intelligence dashboards: Visualising competitor positioning or customer sentiment. 
• Campaign performance: Seeing real-time performance across all channels. 
• Budget planning: Visualising spending and creating what-if scenarios. 

This means you can quickly understand what’s working, what’s not, and where to focus your efforts, without needing to be a data scientist.

Ready to transform your data from daunting to doable?

Steal This Prompt (from "Google Gemini at Work" by HubSpot Media): 

Create an interactive marketing dashboard using my [YOUR DATA SOURCE – e.g., 'uploaded CSV of campaign results,' 'Google Analytics export']. Include:

1. Top-Level Overview 
   • Month-over-month revenue trends
   • Campaign ROI comparison chart
   • Lead conversion funnel visualization
   • Cost per acquisition tracker
2. Campaign Deep-Dive 
   • Side-by-side campaign comparison table
   • Channel performance heat map
   • Budget allocation breakdown
   • Progress-to-goal gauges
3. Interactive Controls 
   • Date range picker
   • Campaign selector
   • Channel filter
   • Region/location filter
4. Smart Insights 
   • Automatically highlight top channels
   • Flag unusual patterns or outliers
   • Show emerging trends
   • Suggest optimization opportunities 

You'll need to provide Gemini with your data (e.g., by describing it, or if the interface allows, uploading a file). Then, use this prompt to specify what you want to see and how you want to interact with it. 

The goal is to create a dashboard that not only visualises your key metrics but also helps you spot trends and opportunities easily. Imagine having a dashboard that flags "unusual patterns" or "suggests optimisation opportunities" automatically!

This capability can help you move from simply collecting data to actively using it to drive your marketing strategy forward.

In our final email tomorrow, we’ll discuss how AI is changing the search landscape and a simple plan to start implementing Gemini in your business.

Noel Guilford