Hi
So far, we've explored how Google Gemini can revolutionise your market research and strategy development, all thanks to the insights from the "Google Gemini at Work" paper by HubSpot
Media.
Today, let's tackle what is often the biggest ongoing challenge: Content Creation.
Content is king, but creating enough quality content consistently can feel like a royal pain, right? But Gemini changes the entire process, helping you create more
quality content faster than ever before. We're talking a potential 5X in output without sacrificing quality!
The "Google Gemini at Work" paper outlines a 4-step content system:
- Gather Your Inputs: Use tools like Deep Research and NotebookLM (another part of the Gemini stack
that acts like your "marketing brain on steroids" ) to organize your information.
- Generate the Core Content: Give Gemini clear specifications for what you need (e.g., a blog post).
- Create Supporting Visuals: Yes, Gemini can even help with custom graphics without needing design
skills!
- Adapt for Every Channel: This is where the magic happens – turning one piece of content into many.
Want to see how you can efficiently multiply your content?
Steal This
Prompt (from "Google Gemini at Work" by HubSpot Media):
I want to create content about [YOUR TOPIC] for multiple channels at once. Using these key points [YOUR KEY POINTS/RESEARCH FINDINGS], create:
- Blog Post (800 words):
- Catchy headline that drives clicks
- 3-4 sections with engaging subheadings
- Data points and real examples
- Actionable
conclusion people can use today
- Social Media Package:
- 3 LinkedIn posts with relevant hashtags
- 5 Twitter posts with hashtags
- 2 questions that will spark real conversations
- Email Newsletter (300 words):
- 3 subject line options I can test
- Personal-feeling introduction
- Key takeaways formatted for skimming
- Clear next step for readers
- Video Script (2
minutes):
- Attention-grabbing opening line
- 3 main points with examples
- Compelling closing thoughts
- Specific call to action
Make everything sound like it comes from the same campaign while optimising for how each platform works.
Start with a core topic and a few key messages or pieces of information you want to share. Feed this into the
prompt, and Gemini will help you draft a blog post, social media updates, an email, and even a video script, all tailored for different platforms but maintaining a consistent message. This is an incredible time-saver and ensures you’re maximising the reach of every content idea.
Imagine creating a foundational blog post and then, in minutes, having drafts for LinkedIn, Twitter (or X),
your newsletter, and a video. That’s the power Gemini offers to streamline your content workflow.
Tomorrow, we'll dive into making sense of your marketing data with Gemini's help.
Noel Guilford
PS This is just a quick reminder that if you are interested in using artificial intelligence to improve the performance of your business, I'm holding an informal discussion group of small business owners willing to share their ideas and experience of using AI in a business context. This is not an expert-led group but simply one to share your experience, about how AI can be used to solve a business problem or opportunity.
You don’t need to be a tech nerd or expert in AI to join but you should have some familiarity with generative AI even if its just ChatGPT.
Let me know if you'd like to join our next online meeting at 4pm on Wednesday 4th June.