Hi ,

Yesterday, we touched on how Google Gemini can supercharge your market research, saving you precious time. But what about an even bigger task – developing a full-blown marketing strategy? For many small businesses, this can be a daunting process filled with "endless meetings, tedious research, and multiple revision rounds," as described in the "Google Gemini at Work" paper by HubSpot Media. 

What if you could cut through that and develop high-quality strategies significantly faster? The paper highlights Gemini 2.5 Pro as "the strategy machine," capable of helping you build entire marketing campaigns in a fraction of the traditional time. 

This isn't about cutting corners; it's about leveraging AI to create "comprehensive frameworks, messaging hierarchies, and tactical plans that actually make sense for your business." 

Imagine going from an idea to a full go-to-market strategy in hours. The "Google Gemini at Work" paper outlines a straightforward workflow:

1. Dump Your Context: Gather your ideal customer profiles, past campaign results, competitor analysis, and market research. 
2. Ask for the Full Framework: Get Gemini to build the entire strategy at once. 

Ready to build a campaign framework quickly? Here’s an incredibly comprehensive prompt from the guide:

Steal This Prompt (from "Google Gemini at Work" by HubSpot Media): 

"Based on what I've shared [referring to the context you'd provide Gemini, like your research findings from yesterday, customer profiles, product details], create a complete marketing strategy for [YOUR PRODUCT/SERVICE] using this framework:

1. Situation Analysis 
   • Market overview
   • Competitive landscape
   • Current positioning
2. Target Audience 
   • Primary personas with pain points
   • Decision-making process
   • Top objections and how to counter them
3. Messaging Framework 
   • Core value proposition
   • Supporting messages by persona
   • Proof points and validation
4. Channel Strategy 
   • Primary and secondary channels
   • Content formats for each channel
   • Budget allocation recommendations
5. Campaign Structure 
   • Campaign architecture
   • Timeline and key milestones
   • Required resources
6. Measurement Plan 
   • Primary and secondary KPIs
   • Attribution model
   • Reporting cadence
7. Optimisation Framework 
   • Testing plan
   • Decision triggers for changes
   • Backup plans if targets aren't met

Format this as a clear, actionable strategic plan I can share with my team." 

Before using this prompt, you'll want to feed Gemini the necessary background information about your business, product/service, target audience, and any research you’ve done (perhaps using yesterday’s research prompt!). Then, use this template. 

Gemini will help structure your thinking and generate a robust marketing strategy. The paper also notes you can then "tweak what matters" by making precise adjustments, rather than starting over. 

This isn't about replacing your strategic thinking; it's about augmenting it and dramatically speeding up the process from concept to actionable plan.

Tomorrow, we'll look at how Gemini can help you tackle one of the biggest bottlenecks for any marketer: content creation.

Noel Guilford

PS If you'd like my help in developing your marketing strategy using AI tools you can book a free no obligation call with me.