Hi ,

Feeling like you're constantly trying to keep up with the marketing demands of your business? Juggling research, strategy, content creation, and trying to make sense of it all? You're not alone. Many small business owners wear multiple hats, and marketing can often feel like a mountain to climb.

But what if I told you there's a way to not just keep up, but to get ahead? Artificial Intelligence (AI) has moved from a futuristic buzzword to an essential tool, and it's ready to give you what the "Google Gemini at Work: The Complete Guide to Transforming Your Marketing with Al" paper by HubSpot Media calls an "unfair marketing advantage." Imagine slashing the time you spend on tasks from weeks to days, or hours to minutes! 

This week, I want to introduce you to Google Gemini, which the paper describes as "the most robust AI toolkit for marketers right now." Forget thinking of it as just another chatbot. It’s a suite of powerful tools designed to transform how you approach marketing. 

Let's start with something that often eats up a huge chunk of our time:

Research

We've all been there – dozens of browser tabs open, trying to piece together insights, competitor info, and market trends. The "Google Gemini at Work" paper highlights a tool called Deep Research within the Gemini stack. 

This isn't your average search. It crawls thousands of websites simultaneously to pull together key insights for you, effectively ending "tab overload." 

Ready to try it? The paper provides fantastic, actionable prompts. Here’s one to get you started on revolutionizing your research:

Steal This Prompt (from "Google Gemini at Work" by HubSpot Media):

"Act as an expert [YOUR INDUSTRY] analyst with 20 years of experience. I need comprehensive research on [SPECIFIC TOPIC YOU'RE CURIOUS ABOUT – e.g., 'the latest trends in eco-friendly packaging for retail,' or 'effective social media strategies for local service businesses'].

Please analyse:

1. Current market trends and how they've evolved over the past 12 months
2. Key players and their strategic positioning
3. Most effective tactics based on available data
4. Regional differences between [REGION 1, e.g., 'urban areas'] and [REGION 2, e.g., 'rural areas'] (if applicable)
5. Projected developments for the next 6-12 months

For each section, include specific examples and data points when available." 

Simply copy this prompt, fill in your specific industry and topic, and let Gemini do the heavy lifting. The more specific you are, the better the results will be. This prompt is designed to give you a detailed analysis that would normally take hours, if not days, to compile.

This is just the beginning. Over the next few days, I’ll share more insights and practical prompts from the "Google Gemini at Work" paper to help you tackle strategy, content creation, and more, all with the power of AI.

Stay tuned!

Noel Guilford

PS The next AI discussion group meeting is at 4pm on Wednesday 4th June (BST); let me know if you'd like to join and I'll send you the zoom link.