Hi

Something quietly significant just happened. OpenAI — the people behind ChatGPT — have made their image generator available to everyone. You no longer need a paid subscription to try it.

This tool is no longer just for techies or creatives — it’s a practical asset for small business owners who want to look professional, move faster, and reduce reliance on third parties.

What’s Actually Available?

You can now generate images directly inside ChatGPT using the free version. It’s powered by the new GPT-4o model — a fast, highly capable system that can generate words, images and more.

There’s a limit though. Free users are likely capped at 3 image generations per day. Sam Altman (OpenAI’s CEO) hinted at this last week. That’s not a lot — but it’s enough if you use it well.

Demand has exploded since launch. OpenAI even admitted their GPUs were “melting” under the pressure.

Why Is This Free?

Good question. This isn’t charity. It’s a classic long-game strategy:

1. Wider adoption – Free tools bring in millions of new users.
2. Habit-forming – Once you rely on it, you’ll likely upgrade for more capacity.
3. Data feedback loop – Every user helps improve the system behind the scenes.

Think of it like Costco giving you free samples. Once you’ve had a taste, you’re more likely to buy.

Why Should You Care?

Because you now have access to a professional image creation tool — for free — without needing design skills. This matters if you’re:

• A service-based business trying to look sharper online
• Creating blog content but don’t want to trawl through stock photos
• Promoting an event or new offer
• Wanting to test ideas visually before paying for a designer

Even with a 3-image limit per day, you can do a lot. You could:

• Mock up a client onboarding journey for your website
• Visualise a tip or insight to post on social media
• Create a before/after image showing the value of your services
• Show a business process clearly for a pitch or proposal
• Make a visual for a blog about cash flow, tax, or business planning

It takes seconds. And it’s free. I’ve already tested prompts for accountants — like an overwhelmed business owner surrounded by paper receipts. It’s relatable. It tells a story. Here it is:

This isn’t a free-for-all. OpenAI has rules:

• All images include invisible metadata (like a digital watermark)
• If you abuse it, they can see — and they’ll act
• No deepfakes, deception or impersonation

So if you’re thinking of mocking up a fake invoice or dodgy “testimonial screenshot” — don’t. Stick to honest, creative use. Here’s what I’d suggest:

1. Plan ahead – Batch your prompts, so you know what you need each week.
2. Build templates – One format for tips, another for testimonials, a third for deadlines. Swap out the content.
3. Hand it off – Train your VA or assistant to use this with clear instructions.
4. Test and learn – Run image tests on LinkedIn or in emails and see what gets more engagement.

If you’re disciplined, you can use this to stay visible, look professional, and communicate clearly — all without spending a penny. It helps you think. It helps you move quickly. And it helps you punch above your weight.

Most people won’t use it properly. That’s your advantage.

Noel Guilford