Hi

Entrepreneurs who leverage generative AI have a massive edge over those who don’t. And now, ChatGPT has put us on the edge of a huge “before and after” moment in how marketing is planned and executed.

All great marketing (and businesses) starts with a deep understanding of your ideal client (or avatar) and the transformation they’re after. To truly understand and connect with your ideal client, you need to think beyond the obvious things like gender, age, and income, and consider their hopes, dreams, fears, frustrations, and ultimately who they want to become.

This is how you enter the conversation going on in your prospect’s mind, and it’s what makes marketing effective. If you skip this, you risk falling into one of the biggest traps in marketing – selling what you think your prospect wants, instead of what they actually want. 

In a recent email I outlined how you can use prompt sequences to create useful output from ChatGPT to inform your marketing.

I have now developed a series of prompt sequences will help you with the four cornerstones of a successful business – your ideal client, your product, your prospect list, and your offer. Unlike other prompts, here you can train Chat GPT to approach a question or set of questions in a particular way; in this case from a marketing and entrepreneurial point of view.

You can access my prompt sequence to discover your ideal client here. By signing up you’ll receive the next three prompt sequences in the series over the coming weeks.

To your AI success

Noel Guilford

PS If you are interested in joining a small user discussion group to share experiences of using ChatGPT I shall be facilitating such a group beginning in the New Year that will meet using zoom. Drop me an email if you are interested.