Hi

Steve Briginshaw is an accountant and entrepreneur who shares my views on how to build a successful business around what you love doing and how to escape from a job that owns you.

In the late 1980’s I had my dream job managing my own office as part of a national accountancy firm. We had grown rapidly from a start-up and had built a motivated team who shared my values.

The Profits Principles resonated with me because in 1990 it all came crashing down when we were acquired by Deloitte; they closed the office (too small) and moved everyone to their office in Liverpool.

I don’t believe in having regrets; I took the decision to stay based on the information I had at the time. But it was a mistake. I found my self working in a firm that didn’t share my values with people for whom self-interest was their primary motivation.

I was no longer running a business I loved; instead I was doing a job that owned me in an alien culture. I desperately needed a role that was fulfilling. It took me several years to escape and start my own practice where I created services, products and courses to educate and support entrepreneurs as they build their own businesses, doing what they love, helping the people they enjoy working with and living their dreams.

If this strikes a chord with you, I highly recommend Briginshaw’s book; his sound advice in the chapters on being your authentic self, understanding where you want to be and knowing what your business needs to do are cathartic.

He then delves deeply into what to do to create your own successful business, the pitfalls to avoid and the measures to take to keep it growing. Each chapter comes with a link to his website where further resources and tools are available to download.

If you have ever thought of starting your own business, or have done so and need some extra support, The Profits Principles would be a wise investment.